SEO basics for small business
Basic information and tips for search engine optimization and online marketing beginners.
Search engine optimization, SEO, link building, online marketingArticle
When it comes to search engine optimization, many people equate an optimized website with a website with impressive search engine rankings.
A sprinkle of fairy dust here and a magic wand waved over there. and you've got yourself a fine dish of first page rankings for the web's most competitive keyword terms. [enters the annoying alarm clock signaling the end of a euphoric online marketing dream sequence] In fact, if you think you can achieve rankings for competing keyword terms just by adding a few keywords to your site, you're dreaming and you need to pinch yourself.
Searching for the primary keyword brings up several pages of descending lists of "optimized" sites with varying degrees of success.
It's important to understand what separates those who rank on the first page from those who don't.
The attributes that determine search engine ranking can be divided into two basic categories.
"on-page factors " and " off-page factors". Simply put, on-page factors relate to in-site attributes, and off-page factors relate to attributes that occur off-site.
In a way, on-page elements tell search engines what you think of yourself, and off-page elements tell search engines what the internet as a whole thinks of you.
- let's tackle the elements on the page.
- The first step is to identify the keywords people search for when searching for the product or service you offer.
- Keyword tools like WordTracker and KeywordDiscovery can help you understand how many people are searching for a particular search term and suggest related keyword terms.
- Use this tool to assign 2-3 good keywords to each web page on your site.
- Once you've chosen your keywords, incorporate them into various HTML elements of your web page, including title tags, meta tags, header tags, ALT tags, and body content.
This allows search engines to categorize your pages based on the keywords you target.
OK, now that you've nailed all the "on-page" elements, your website should start climbing to the top of the search engines, right? Well, not exactly. It depends on how competitive your keyword term is. [Enter Off-Page Factors] Off-page factors relate to the quantity and quality of incoming links from external websites.
The algorithms that determine search engine rankings rely heavily on external links to assess a website's authority and credibility.
will rank higher than sites that do not.
- Quality backlinks are links from relevant web pages that include the keyword you're trying to rank for in the anchor text of the link.
There are many ways to get quality backlinks.
Submit your site to Internet directories like Yahoo or DMZ.org, ask business partners and other friendly sites for links, or hire a professional search engine marketing firm recognized for their link building skills.
Please give me some.